I know the Mayan Calendar is about to run out and, if you're a believer in the more apocalyptic outlook on life, we ain't got that long to live, but still, there is surely NO EXCUSE for putting Easter chocolate on the supermarket shelves in January.
Aaarrrrggggghhhhhhhhhhh. Rant, rant, rant, stomp, stomp, stomp.
This is surely the height of retailing ludicrous-ness.
First of all, surely, nobody wants to even look at chocolate for at least a month after the Christmas excesses. We're still working our way through the Trick or Treat stash for crying out loud. The selection boxes are backed up against the left over 'Crackers for Cheese' (why, oh why do I buy two boxes every year?) and I'm force feeding the kids chocolate orange so it doesn't go to waste.
There can, surely, be nobody who actually buys Easter eggs now? Is there? Please tell me there isn't. It can't be right, can it, to be stashing chocolate chicks in the cupboards now? Maybe I've missed something, but as far as I can recall there has never been a case of panic-buying of Easter eggs. There has never been a world shortage of Creme Eggs which we must all prevent by stockpiling them and looting the shops for them NOW, NOW, NOW.
It's insania, that's what it is (isn't that right, Mr Andre?) and it makes me feel oh so very, very sad that we live in such a consumer-led world that this seems like a rational, totally normal thing to do by some people gathered in a boardroom (probably sometime last August) planning to start their Easter campaign in January.
MAKE IT STOP. PLEASE.
Oh, and by the way, if you disagree with me then I don't want to talk to you. On this point, the lady IS NOT for turning.